Ghostart vs Sharebee
Compare an ambassador programme model with a voice-first approach built for AI visibility work.
Built on Real Employee Advocacy Experience
Ghostart is a sister company to Togethr. Together we've helped launch employee advocacy programmes for some of the UK's best-known brands:
- John Lewis & Partners — Engaging partners as brand ambassadors
- Post Office — National network activation
- Waitrose — Retail employee advocacy at scale
- BT, Iceland Foods, River Island, ICAEW, The Big Issue
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
We saw what worked. We saw what didn't. We saw employees struggle to sound authentic while sharing corporate content. Content written for everyone sounds like no one, and it rarely gives a reader, or an AI answer, anything specific to repeat.
So we retired our legacy platform and built Ghostart from scratch.
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Feature Comparison: Sharebee vs Ghostart
We compare on approach and capabilities — not pricing.
Feature Comparison
This is a feature comparison — not a pricing comparison.
| Feature | Sharebee | Ghostart |
|---|---|---|
| Primary Focus | Ambassador programme management | Individual voice development |
| AI Function | mAIa drafts on a topic, summaries and style variants | Original content from each person's insights and the company's buyer questions |
| Minimum Users | 20 users required | Flexible team sizes |
| Voice Discovery | Style variants via mAIa; individual voice discovery not shown | Guided voice exercises |
| Writing diagnostics | Not shown on public pages | Beige-ometer highlights generic phrasing |
| AI-visibility measurement | Not offered | AI answer checks across the surfaces in your plan (up to six) |
Based on Sharebee’s publicly available material. We have not been able to re-check it recently, so treat the detail as indicative and confirm anything that matters with them directly.
About Sharebee
Sharebee is an employee advocacy platform oriented around ambassador programme management.
It typically starts with a shared library of company-approved content and provides assisted captions to encourage sharing.
How Ghostart Differs
- Before they publish, your team runs it through Ghostart. We learn each person's voice through guided exercises and their own writing, alongside the company's context.
- Ghostart doesn't optimise sharing of the same company content — it helps employees create original posts based on their own expertise.
- Ghostart captures voice via guided exercises and measures authenticity via the Beige-ometer.
- Ghostart is built for business AI visibility across your website, listings and your people's channels, not only programme participation.
When Sharebee is the better choice
Teams who want a hands-on, managed employee advocacy programme with people to run it, rather than a self-serve tool.
Frequently Asked Questions
What is Sharebee?
Sharebee is an employee advocacy platform that supports ambassador programmes using a content library, AI-assisted captions, and gamification.
Is Ghostart an alternative to Sharebee?
Yes. Sharebee focuses on distributing company content through ambassador programmes. Ghostart focuses on voice discovery and original content in each person's voice, tied to the questions buyers ask AI.
How does Ghostart approach employee advocacy differently?
Ghostart starts with guided voice discovery exercises that capture each person's expertise and perspective. AI then generates original content from those insights and the Beige-ometer helps maintain authenticity.
Does Ghostart require a minimum number of users?
No. Plans are on the pricing page and include a set number of seats, with extra seats available on Basic and above.
Ready to Move Beyond Legacy Employee Advocacy?
See how Ghostart helps your team publish in their own voices — and get found by AI.
Choose where to focus first
A good result on one AI tool can hide a gap on another. Tell Ghostart which tools matter to your business. Your visibility stays as measured; a separate view shows your priorities, dated buyer research where it applies, and gaps that need more evidence.
Research is incomplete. Ghostart shows unknown significance when it has no matched evidence, and keeps Gemini, Google AI Mode and AI Overviews separate. These estimates do not predict sales or guarantee recommendations.
Compare how each product separates measured results from estimates and explains its priorities. Ask to see the evidence and a recommendation for your own market.
Read how AI tool priorities work →