Employee advocacy that doesn't feel forced
Traditional employee advocacy platforms distribute company messaging. Ghostart helps your people build authentic professional brands - with your Brand Bible as their guide. Whether you're scaling employee advocacy for your company or managing multi-client LinkedIn programs, Ghostart provides the tools to keep voices authentic while supporting strategic priorities.
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
The Ghostart context
For years, we ran employee advocacy programs for organisations including John Lewis & Partners, Post Office, Waitrose and Iceland Foods. The aim was simple: help employees share and talk about the business on social media.
We helped clients launch leading, award-winning employee advocacy programmes... but we still felt the traditional model was broken. Content felt corporate. Employees either posted reluctantly or not at all. Comms and leadership were left rewriting, approving or chasing—just to maintain standards.
Ghostart is what happens when you stop working around a broken model and rebuild it properly. Instead of distributing corporate content, we help people articulate what they already think. Instead of templates and approvals, we capture voice and preserve it. Instead of treating employees as channels, we treat professionals as people with something worth saying.
Why employee advocacy fails
Most organizations struggle to scale authentic LinkedIn content across their teams. Here's why traditional approaches fall short - and why we built Ghostart for corporate employee advocacy and agency client management.
Template fatigue
Employees resist sharing pre-written posts because the content sounds like everyone else.
Low participation rates
Advocacy programs stall when people feel embarrassed by what they're asked to share.
Generic content problem
Compliance-first content reads like press releases, not real people.
Brand inconsistency despite templates
When people try to personalize templates, brand voice often drifts anyway.
The Ghostart Teams approach: context over content
We don't provide pre-written posts. We give your team the context they need to write in their own voice.
Employees author content, not distribute it
People participate more willingly when they write in their own voice.
Distinct voices with strategic alignment
Brand Bible context keeps diverse perspectives aligned to company priorities.
Beige-ometer quality control
Every post gets an authenticity score (0-10) to flag generic content before it goes live.
Brand governance without templates
Optional approvals preserve voice while keeping governance in place.
Everything you need for team success
Comprehensive tools designed specifically for professional teams and organizations.
Brand Bible
Define company POV, approved topics, tone guidelines, and strategic priorities.
Voice Discovery Exercises
Guided exercises help each team member capture their unique perspective.
Beige-ometer Authenticity Scoring
Real-time scoring (0-10) flags corporate-sounding content before posting.
Content Calendar & Planning
Plan and schedule LinkedIn presence without compromising voice.
Ideas Bank
Topic suggestions informed by your Brand Bible and voice profiles.
Performance Analytics
Track engagement and participation across the team.
Presence Health Dashboard
See who's active, spot trends, and support consistency.
Team Collaboration & Approval
Streamlined review workflows without template lock-in.
Built for your team structure
Tailored solutions whether you're scaling internal teams or managing multiple client accounts.
Employee Advocacy Without Template Fatigue
If your advocacy program feels forced and your posts all sound the same, you need a different approach.
Multi-Client LinkedIn Management at Scale
Manage LinkedIn programs across multiple clients with voice-preserving workflows and agency support.
What clients say about our training
These quotes reference Togethr’s LinkedIn training '30 Day Social Club' that informed Ghostart’s approach.
“I've learned so much about how to develop my own online brand and I'm putting my team through the training programme.”
“The passion and knowledge of our Partners is very powerful and inspiring. It provides a deeper, more meaningful relationship with our customers.”
“The training was incredible. It was more than just a social media course. It was like life coaching. I feel more confident at work and can communicate better in meetings.”
“It has been a blast working with Togethr over the years – the experience and confidence you’ve given us has been terrific.”
“There are some training courses all companies should encourage their employees to do. This is one of them.”
“Togethr helped us scale employee advocacy and the results have been impressive.”
Ready to transform your employee advocacy?
Schedule a demo to see how Ghostart Teams works, or contact our team to discuss your requirements. From company employee advocacy to agency multi-client management, Ghostart adapts to your team structure.
Questions? Contact our team at team@ghostart.io