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AI visibility via teams
Get your business found by AI through the people who work there.
Your customers ask ChatGPT, Claude and Google's AI who to buy from, and get a shortlist. Ghostart builds your company's AI-visibility strategy, gives each person on your team the questions they can credibly answer, and helps them publish in their own voice — then shows you whether it's working. More voices means more visibility: that's multi-voice publishing.
Join the waitlistLaunching 29 September 2026. Join the waitlist — free AI visibility checks on your site until launch.
Why people, not pages
Most of what AI reads about you isn't on your website.
Every study that has measured where AI pulls from when it answers a question about a business agrees on the direction: the large majority of it sat beyond the business's own site — LinkedIn posts, articles, reviews, answers. And what gets picked up carries real claims, statistics, named expertise and cited sources — material that comes from people with actual jobs, not from a brand page.
Your team is the off-site surface you already own: real people publishing under their own names, on the questions they can credibly answer. That's why Ghostart is built around multi-voice publishing — more real voices means more of your customers' questions covered.
Sources: Muck Rack, 25M links (vendor data); Chen et al., University of Toronto (independent).
The buying moment
The questions that decide who gets the work
Before someone chooses an accountant, an agency or a piece of software, they ask. More and more, they ask ChatGPT, Claude, Gemini or Perplexity, and what comes back is a shortlist of three or four names. If yours isn't one of them you were never in the running, and you'll never know the enquiry didn't come.
Finding a provider
- “best [service] providers”
- “who should I use for [service]”
Comparing
- “compare [service] providers”
- “[you] vs [competitor], which is better”
Price
- “how much does [service] cost”
- “[service] pricing”
Alternatives
- “[competitor] alternatives”
- “companies like [you]”
Checking you out
- “is [you] legit”
- “[you] reviews”
These are the question forms Ghostart checks for your business across ChatGPT, Claude, Gemini, Perplexity and Google's AI. The things people type when they're choosing, rather than topics you'd like to rank for.
How many of those questions AI answers without you
And which ones. A count you can act on, re-checked as you publish, so you can see it move.
Who it names instead
The businesses AI points your customers to, question by question, with the pages it read to decide.
How many people AI actually sent you
Add one line to your website and Ghostart counts the visitors who arrived from ChatGPT, Perplexity, Claude and the rest.
We won't put a price on a missing answer for you; only you know what a customer is worth. We'll show you the count, who's winning and whether it's moving, and from launch we'll publish what actually happens for businesses on Ghostart, the slow cases as well as the good ones.
What's at stake — on your numbers
Three numbers only you know. We don't supply the share of buyers who ask AI first, and we don't apply conversion rates or reach multipliers. The result is your estimate, not a Ghostart claim.
Your estimate · upper bound
Set your own estimate of how many buyers ask AI first, and fill in the two numbers on the left.
How it works
One strategy, many voices, measured across the engines.
1
Company strategy
Add your website. Ghostart builds your GEO strategy — the questions your business wants AI to answer with your name.
2
Topics per person
Each team member gets topics matched to their actual role and expertise — the questions they can credibly own.
3
Their own voice
Weekly drafts in each person's voice, scored by the Beige-ometer so nothing generic goes out.
4
The coverage map
See where you're being named across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers — and where you're not, yet.
Publish → re-check → new gaps surface → repeat. The loop is the strategy, and the trend is the metric.
Why we know this works
We've asked real people to publish, at household-name scale.
Before Ghostart, we ran Togethr — one of the UK's first employee advocacy platforms — and delivered programmes for some of Britain's best-known organisations.
Ghostart was created by the experts behind Togethr.
Logos reference clients of Togethr, our employee advocacy training and platform business.
What clients said
These quotes reference Togethr's LinkedIn training that informed Ghostart's approach.
“The passion and knowledge of our Partners is very powerful and inspiring. It provides a deeper, more meaningful relationship with our customers.”
“It has been a blast working with Togethr over the years – the experience and confidence you've given us has been terrific.”
The old way
Why traditional employee advocacy fails
Template content doesn't just bore people — it's invisible to AI. Content written for everyone sounds like no one, and AI platforms skip sameness. Multi-voice publishing is the fix: real people writing on the topics they actually know, in voices AI can tell apart.
Template fatigue
Employees resist sharing pre-written posts because the content sounds like everyone else.
Low participation rates
Advocacy programmes stall when people feel embarrassed by what they're asked to share.
Generic content problem
Compliance-first content reads like press releases, not real people.
Brand drift despite templates
When people try to personalise templates, brand voice often drifts anyway.
The tools
Built for the whole job, not the scoreboard.
Brand Bible
Your company's strategy, facts and voice in one place — every draft starts aligned.
Voice exercises
Five minutes per person teaches Ghostart how they actually sound, so drafts read like them.
Beige-ometer
Scores every draft on what gets content cited: a real claim, specifics, a human voice.
Coverage map
Which of your customers' questions you're named for across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers — and which you're missing from.
Evidence Explorer
Not just whether you were cited, but why — the sources each AI actually drew on.
Entity Health
Can AI confidently identify who you are? Consistency of your identity across your site and schema, scored and tracked.
Plus the supporting cast: approval workflows, a content calendar, publishing to LinkedIn, WordPress and Ghost, and a company library your whole team draws from.
Pricing
£187 a month. 1 admin user + 4 employee seats.
£187 a month covers your company on the Basic plan: your GEO strategy, the coverage map across all six AI engines — ChatGPT, Claude, Gemini, Perplexity and Google's AI answers — 150 content generations a month, the Beige-ometer, publishing — for up to 5 of you.
More voices after that are £22 a month each — or step up to Growth (£375 a month) for 1 admin user + 14 employee seats. The more of your people publishing, the more of your customers' questions you cover.
Your tailored GEO strategy and 90-day plan
1 admin user + 4 employee seats, then £22 per extra seat
Coverage checks across all six AI engines
150 drafts a month, each in that person's own voice
Publish to LinkedIn, WordPress and Ghost
Bigger team, or an agency? Let's talk.
Running more than one company?
If you look after several businesses, manage clients as an agency, or want Ghostart white-labelled, the standard plan isn't built for that. Tell us what you need and we'll work out pricing that makes sense.
Talk to us about multiple companiesGive AI a reason to recommend you — starting with your team.
Add your URL. See your strategy. Invite your people.