Ghostart Blog
Expert insights on authentic LinkedIn content creation, personal branding exercises, and the art of building genuine professional presence online.
Oxford University Press just named 'rage bait' their word of the year... content deliberately designed to make you angry so you'll engage with it.
'I don't care what you say, I'm going to use it anyway.'Three years ago, when training employees to build their Linkedin presence, I was firmly in the 'don't...
Tomorrow at 1pm GMT, we're hosting Beyond the Beige, a free half-day virtual summit on the one question that matters right now: How do we stay human when...
'I'm terrified to post this'.When people put themselves into their posts - and I'm not talking over-sharing or over-vulnerable, here - just their own thoughts,...
I already hate the term ‘vibe coding’.Can't we come up with another term?-Conversational engineer? (wanky)-AI Product Architect? (kind or right, but...
When you read your own posts back, do you recognise yourself.Does you voice sound professional? Probably. Polished? Absolutely. Beige?How we use AI matters.
The irony isn't lost on me that, as a writer, I'm using AI to help people use AI to write Linkedin posts and sound less like they used AI to do it.
While you're staying quiet on Linkedin, your competitors aren't just posting, they're building relationships and staying front-of-mind with the people who...
Anyone else noticed that ChatGPT, Claude, Gemini, Copilot etc literally can't really understand the concept of time?I don’t know if it’s my custom instructions...
Right now, someone's looking at your Linkedin profile.The recruiter deciding if you're worth the call. The potential client checking if you actually get their...
We just shipped Ghostart's new Chat feature, and I don’t mind telling you, it was a nightmare to build.Our main aim with Ghostart is that you can use AI to...
Vibe coding makes it sound effortless and my stress levels and sleepless nights tell a different story.I've been 'vibe coding' for about a year now, building...
On Monday, OpenAI launched direct commerce through ChatGPT.When humans shop, we're influenced by design, persuasion, emotional triggers.We browse.
One month into the Ghostart beta ahead of launch next month and our beta users have collectively created 1469 Linkedin posts in the first 30 days - which has...
AI has flooded LinkedIn with sameness, efficiency is arguably up but originality, trust and human voice are drowning in beige.
Who are you talking to?Your LinkedIn connections probably fall into three distinct categories: 1. Internal (colleagues)Your internal audience isn't just about...
We've opened out the Ghostart Beta beyond the original 100 and we've had a lot of new users in the past week, with more in the coming weeks.
Here’s your quick weekly update as a Ghostart Beta user.We hope you’re finding the platform useful, loving seeing that so many of you have completed your...
A short weekly update for the Ghostart Beta. We’ve set the launch date for Ghostart to Friday November 14, with the waitlist getting access on Friday 7...
We've officially launched Ghostart in Beta! Here's our first weekly newsletter for Beta users.Thank you for all the positive feedback so far, it means a lot to...