Ghostart Blog
Expert insights on authentic content creation in a post-AI world - and the art of building a genuine professional presence online.
The 'AI slop' conversation has become its own genre of beige content.
The 'AI slop' conversation has become its own genre of beige content. You know the format: someone posts about how Linkedin is drowning in AI-generated...
Years back when I ran a digital marketing agency, clients used to tell us they w
Years back when I ran a digital marketing agency, clients used to tell us they wanted something creative. We believed them. We'd spend weeks on a pitch that...
The AI slop conversation is pointing at the wrong problem.
The AI slop conversation is pointing at the wrong problem. Everyone's blaming the tool. But beige content existed long before AI could write a sentence....
The AI slop conversation is pointing at the wrong problem.
The AI slop conversation is pointing at the wrong problem. Everyone's blaming the tool. But beige content existed long before AI could write a sentence....
The AI slop conversation is pointing at the wrong problem.
The AI slop conversation is pointing at the wrong problem. Everyone's blaming the tool. But beige content existed long before AI could write a sentence....
Why AI Makes LinkedIn Posts Sound Smart But Say Nothing
Senior professionals are using AI to hide uncertainty with authoritative tone but no substance. Learn how to create meaningful LinkedIn content instead.
Stop Writing Beige: Why Hedging Language Kills Your Content
Discover why phrases like 'I could be wrong, but...' weaken your writing. Learn to write with confidence and avoid boring, AI-generated content.
Stop Writing Beige Posts: Why Over-Explaining Kills Content
Discover why hedging and over-explaining makes your content forgettable. Learn to write confident posts that readers actually want to engage with.
Why AI Writing Lacks Soul: The Hidden Cost of Safe Content
AI writing saves time but strips away personality and opinion. Discover why authentic, risky content beats safe AI-generated posts for real connection.
You made youself forgettable
Discover why phrases like 'I think what I'm trying to say is...' kill your credibility. Learn to write with conviction and avoid empty calories.
Stop Waiting for Permission
Don't wait for someone to tell you it's okay to pursue your goals. Permission isn't coming and you don't need it. You've got this.
AI project memory is an illusion.
AI project memory is an illusion. ChatGPT etc will try to make you feel comfortable and like it's not producing something generic, but be very, very careful...
How you're using AI is costing you money
Stop wasting tokens on AI politeness! Learn 5 proven strategies to optimise your ChatGPT usage, reduce costs, and get better results from your prompts.
AI Lies: When ChatGPT Promises 'Background Work' It Can't Do
Caught ChatGPT lying about working 'in the background'? You're not alone. Discover why AI makes false promises and how to spot these deceptive claims.
Reality bites
Exploring how Winona Ryder's Reality Bites monologue about irony remains painfully relevant 30 years later in our AI-content saturated world.
How Kids Expand Our World: Lessons from Football & Product
A dad's journey from football sidelines to product insights. How children push us beyond comfort zones and users shape better platforms.
Top 13% Cursor User: 10B Tokens & AI Consultancy Success
Discover how one AI consultant used 10 billion tokens to build custom platforms and LinkedIn tools. Learn about AI business transformation in 2025.
Thank You 2025: AI, LinkedIn & Professional Growth
Reflecting on 2025's professional growth journey with AI implementation, LinkedIn success, and Ghostart platform development. Here's to transformation in 2026.
Why free isn't easy: 1,127 downloads & lessons learnt
Insights from giving away 1,127 free novel downloads. Discover why free products still need marketing and attention isn't free.
Small steps to LinkedIn success: start imperfect, keep going
My 79-year-old mum is visiting me pre-Christmas (I live in the French Alps). Two years ago, she had a stroke and has some permanent short-term memory issues.