About Ghostart
Built to help professionals write and publish with a voice that sounds like them — not “professional and forgettable”.
Our Mission
Your writing is checked before every opportunity. Ghostart helps you write — and publish — with judgement and confidence. Whether it's a LinkedIn post, a blog, an article, or a newsletter, you can draft quickly and still feel good putting your name to what you share.
Most professional writing fails in the same way: it's safe, generic, and interchangeable. It says the right things, but it doesn't feel like a person.
Ghostart is built to fix that.
We start with the inputs that make good writing possible: audience clarity, positioning, and a voice that's actually yours. Then we help you draft quickly in Canvas — and use the Beige‑ometer™ as a second pair of eyes before you publish, to spot beige, templated tells, and corporate filler.
Not more noise. Better signal: real specifics, real point of view, and writing you're proud of.
Meet the Founders
Nigel Jay Cooper
Co‑Founder • Author • Product builder
"I care about language that reveals something true — not language that performs."
Nigel is a published British literary fiction author (traditional and indie) and a writing coach. His work is psychologically honest and character‑driven — built around what people avoid saying, and the moments where something real slips through.
That's the root of Ghostart: language as a carrier of inner truth, not decoration. The platform exists to help professionals write content that sounds human, specific, and like them — not "technically correct" and emotionally dead.
Nigel also builds. He’s an experienced product builder who turned his company philosophy into software: a drafting workflow, an authenticity scoring system (the Beige‑ometer™), and a writing coach that pushes your writing toward specificity, personality and rhythm.
He sits in a rare overlap: a literary fiction author with the technical depth to build sophisticated AI systems. That combination made Ghostart possible — a creator who can hear when writing sounds false, and an engineer who can quantify it.
Builder background
- • Built Ghostart’s Canvas workflow + Beige‑ometer™ coaching loop
- • Writer and editor at Channel 4 Television
- • Founder of Qube Media (£1M+ digital agency)
- • Worked with Virgin, Sony, Häagen-Dazs
- • Co-founder of Togethr (employee advocacy)
- • At Togethr, builds platforms and helps companies implement modern content systems
Author credentials
- • Beat The Rain
- • The Pursuit of Ordinary
- • Life, Slightly
- • Originally published by Roundfire Books (2016–2022)
- • Now publishes via his own imprint, Glow Perome
Nigel notices the micro‑signals most people miss: the over‑explanation, the defensive tone shift, the sentence that’s trying a bit too hard. That instinct shows up in Ghostart’s Beige‑ometer™ — built to catch "polished nonsense" before it leaves your account.
Andy Seel
Co‑Founder • Systems & product origination
"I notice what's holding people back, then reshape things so they can bring more of themselves to the table."
Andy's strength is seeing what's broken before most people notice, when a product, platform or experience isn't actually working for the humans using it, and imagining how it could work better. He reimagines how people and processes could work differently.
He has worked with digital technology since the earliest days of the commercial internet. He operates as a human‑centred product thinker: translating between technological possibility and human reality, and pushing back when tool‑led speed erodes meaning, judgement, or confidence.
Systems, product & experience origination
- • Originating products, platforms, programmes, and experiences — then shaping them into something coherent and usable
- • Early digital platforms and online spaces
- • Creative and digital agencies
- • Community‑driven brand and marketing models
- • Employee advocacy platforms and programmes
- • Training environments designed to build confidence and participation
Human‑centred judgement & behaviour
- • Confidence and hesitation inside systems
- • Belonging and exclusion
- • The emotional cost of visibility
- • How incentives quietly shape behaviour
- • What gets lost when speed, tools, and templates dominate decision‑making
Andy often works through facilitation, enablement, and training — creating conditions where people feel safe enough to contribute and helping groups articulate what they already know — but these are expressions of his core expertise, not the source of it.
Background (context, not positioning): Andy has founded and co‑founded multiple businesses, including a creative/digital agency recognised for innovation and growth, early social/community‑driven ventures, and an employee advocacy platform working with large organisations.
Our Heritage: Togethr
Ghostart is built on the foundation of Togethr, the UK's first employee advocacy platform. Through Togethr, we've launched some of the UK's leading employee advocacy programmes and trained hundreds of professionals to find their voice and build their personal brands.
Trusted by Leading Brands
John Lewis & Partners, Post Office, BT, Capgemini
Hundreds Trained
Professionals coached in authentic professional writing
Proven Results
Award-winning social media and content marketing
All of this expertise, experience, and structure has been channelled into Ghostart - creating a platform that helps you find the real version of what you’re trying to say — and publish it consistently.
Why We Built Ghostart
After years of helping professionals through Togethr's employee advocacy programmes, we saw a clear need: individuals wanted the same level of expertise and support for their own professional writing — across LinkedIn, blogs, newsletters, and beyond.
We witnessed the rise of generic templated content flooding every channel — the "beige" posts, articles, and newsletters that sound like everyone else. We knew there was a better way.
Ghostart combines craft (story, specificity, rhythm) with practical tooling — so you can write faster without losing what makes your voice yours.