Ghostart vs Profound
Profound shows you where you stand, and several trackers now recommend actions too. Ghostart brings the monitoring together with a strategy built from your business, an attention queue that names what to fix next, weekly work aimed at the questions your buyers ask AI, your team's voices and publishing, with scheduled checks across the AI tools included in your plan.
Compare Profound's enterprise AI-visibility monitoring and analytics with Ghostart, which brings AI answer monitoring, business strategy, writing in your team's voices and publishing together.
What you get with Ghostart
A strategy for your business
The buyer questions worth answering, and the website, listing and content work to do, built from your real business
Measured visibility
Answers to your buyer questions, checked on the AI tools and schedule included in your plan, with the sources behind each observation
Your voice
Drafts arrive in your voice, with the Beige-ometer™ highlighting generic phrasing before you publish
From understanding AI answers to deciding what to do next.
Monitoring products now do more than measure: several recommend actions, run content agents or audit pages, and some cover more AI tools than Ghostart. Ghostart recommends actions too, and takes them: each observation lands in a queue of website, listing and content work, drafted in your people's voices, for teams that want useful work finished rather than a dashboard to interpret.
The checks show the sources behind each observation, separating pages an AI tool found in its web research from pages an answer cited, and your own pages from third-party coverage. The right choice depends on the analysis depth, configuration and publishing workflow you need.
Feature Comparison: Ghostart vs Profound
How Ghostart's monitoring, strategy, writing and publishing compare with Profound's enterprise AI-visibility monitoring and analytics. Shared capabilities are marked as shared; differences say what they are.
Feature Comparison
| Feature | Ghostart | Profound |
|---|---|---|
Personalised GEO strategy Both turn visibility data into work; Ghostart starts from your business facts and goals, Profound from its analysis and configured agents | Built from your business facts, goals and live site assessment | Recommendations and content Agents from visibility data (plan-dependent) |
Weekly answer-based content Both create content from visibility data; Ghostart does it on every plan, with your people's voices and business context | Ideas and first drafts in your voice, every week, aimed at your citation gaps | Content Agents with briefs, knowledge bases and author personas (Enterprise) |
AI visibility monitoring Profound has the deepest monitoring in the category — at enterprise tiers and prices | Scheduled checks across the AI answer surfaces in your plan: ChatGPT, Gemini, Perplexity and Google AI Overviews on Starter, plus Claude and Google AI Mode from Basic | Daily prompt runs across up to 9 answer engines (Enterprise), sentiment, agent analytics |
Voice & quality layer Both carry author context; Ghostart does it on every plan, with a diagnostic for generic phrasing | Your people's voices, plus the Beige-ometer™ highlighting generic phrasing before you publish | Brand kits and author personas in knowledge bases (Enterprise); no generic-phrasing diagnostic shown Checked against Profound's public pages |
Who does the work Built for SMEs without a dedicated AEO owner | Ghostart writes with you — strategy, drafts, measurement in one loop | Your marketing org acts on the dashboards |
Engine coverage at the entry price Ghostart has a published entry price; Profound quotes each brand individually | Four engines at $99 — ChatGPT, Gemini, Perplexity and Google AI Overviews | No paid entry plan for brands: a 7-day trial covers ChatGPT, Gemini and Google AI Overviews, then it's custom Enterprise |
Pricing Ghostart publishes its prices; Profound no longer sells a self-serve plan to brands | $99/month (Starter); engines, check frequency and seats vary by plan | Free 7-day trial, then custom Enterprise pricing |
1 of 7 Profound cells link to the page they were read from, with the date we read it.
Competitor cells reflect Profound's public pages and documentation when we last checked them. “Not shown on public pages” means we could not confirm a capability, not that it is absent. Plans and features change; confirm anything that matters on their current site.
What will you get done with Ghostart?
Start with your business and the questions you want to answer. Review the work Ghostart suggests, add what only your team knows, and publish. Then return to see the latest observations and choose the next step.
Step 1
Start with your business
Add your website. Ghostart reads it, confirms what you do and who for, and proposes the buyer questions worth answering.
Step 2
See where you stand
Scheduled checks record answers to those questions on the AI tools and cadence included in your plan. You can inspect the sources behind each observation.
Step 3
Do the work that matters
Website and listing fixes, answer pages, articles and posts, drafted with your business context and the voice of the person publishing. Add the details only your team knows. The Beige-ometer highlights generic phrasing before you publish.
Step 4
Publish and come back
Publish personal LinkedIn posts and WordPress or Ghost posts through a connection, or copy the finished draft to another channel. Mark it published and return to see what changed in later checks.
An outline of the workflow. AI tools, check frequency, seats and content allowances depend on your plan. Later visibility changes can have other causes.
Ghostart Starter starts at $99/month paid monthly. Profound's entry plan is Free 7-day trial (50 prompts; ChatGPT, Gemini and Google AI Overviews). Compare what each price covers: engines and check frequency, seats, content allowances and publishing routes.
Brands trial free for 7 days, then move to custom Enterprise pricing.Why choose Ghostart
Ghostart is built for small businesses and their teams who want the whole job in one place: understand the opportunity, do useful work with the people who know the business, publish it, and see what AI answers say afterwards.
Ghostart Advantages
- A strategy built from your real business: the buyer questions worth answering, website and listing work, and content to create
- Weekly ideas and drafts aimed at the questions your buyers ask AI, in the voice of the person publishing
- Scheduled checks on the AI tools included in your plan, with the sources behind each observation
- The Beige‑ometer™ highlights generic phrasing and where your own detail would help, before you publish
- Strategy and weekly content included — not just the dashboard telling you there is a problem
- A published $99 price with four engines, where Profound now quotes each brand individually
- Content carries your people's voices and a generic-phrasing check before it goes out
What to check with Profound
- No self-serve paid plan for brands since September 2026: after a 7-day trial, everything (content Agents included) is custom Enterprise pricing
- Built for marketing teams with an AEO owner; configuration and execution are the buyer's job
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Your SEO tool has an AI-visibility tab? What it covers, and what Ghostart adds
Ready to try Ghostart?
AI visibility, business strategy, writing and publishing together. Find the opportunities, put your team's expertise to work and see what AI answers say afterwards.
Start Immediately
Begin your free trial today. No credit card required, no lengthy setup process.
A Weekly Rhythm
Ideas and drafts arrive every week, aimed at the questions your buyers ask AI, so the work keeps moving.
Expert Support
Get help from a team that understands GEO — being found and cited by AI platforms.
Start your free trial today
Plans from $99/month after your 7-day free trial. Strategy, weekly drafts in your voice, AI visibility checks and the Beige-ometer™ on every plan; engines, check frequency and seats vary by plan.
No one can promise you a citation — walk away from anyone who does.
AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.
The Difference You'll Experience
With Ghostart, you publish specific, answer-based content in your own voice, then see what AI answers say afterwards.
Frequently Asked Questions
Is Ghostart better than Profound?
It depends on the job. Profound focuses on enterprise AI-visibility monitoring and analytics. Ghostart brings AI answer monitoring, business strategy, writing in your team's voices and publishing together for small businesses and their teams. Where Profound does something similar, this page says so; where the products differ, it says how.
How does Ghostart compare to Profound on price?
Ghostart starts at $99/month (Starter). Profound's entry plan is Free 7-day trial (50 prompts; ChatGPT, Gemini and Google AI Overviews). Compare what each price covers: AI tools and check frequency, seats, content allowances and publishing routes. Ghostart's plan details are on the pricing page.
Can I migrate my data from Profound to Ghostart?
There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.
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Choose where to focus first
A good result on one AI tool can hide a gap on another. Tell Ghostart which tools matter to your business. Your visibility stays as measured; a separate view shows your priorities, dated buyer research where it applies, and gaps that need more evidence.
Research is incomplete. Ghostart shows unknown significance when it has no matched evidence, and keeps Gemini, Google AI Mode and AI Overviews separate. These estimates do not predict sales or guarantee recommendations.
Compare how each product separates measured results from estimates and explains its priorities. Ask to see the evidence and a recommendation for your own market.
Read how AI tool priorities work →