Know where you stand. See what changes.

Real answers to your buyers' questions

Ghostart builds questions around your business, your buyers and what they're trying to decide. We check how AI answers questions about finding a provider, comparing options and choosing who to use, as well as questions that name your business directly. That helps you see both how well AI understands you and whether it brings you up when a buyer is looking for someone like you.

For the conversational AI tools included in your plan, we ask through the provider's API with web search enabled. For Google, we sample AI answers in search results for your market. These are real answers collected under recorded conditions; a customer's own conversation can produce a different answer because wording, location and context matter.

We retain the findings from each answer and full answer text for a rolling sample. The questions, tools and check dates give you a record to inspect when you want to understand a result.

See how AI presents your business

A recommendation tells you something different from a passing mention. Ghostart makes that difference clear with the same labels across its visibility checks:

• Top pick: AI put you forward first, as the best choice.
• Recommended: AI suggested you as a good option, though not the top one.
• In the mix: AI listed you as one option to compare among others.
• Just named: Your name came up, but not as a suggestion.
• Absent: AI answered the question and did not mention you at all.

We also flag Described incorrectly when a checked answer contradicts the business facts you've confirmed. You can review the finding and decide what information needs correcting.

Understand which sources support an answer

Ghostart separates a mention of your business, a link cited in an answer and a page found during web research. Each tells you something useful: how you're presented, which information an answer points to and whether your pages can be found.

You can use that evidence to review your own pages and the other sites AI draws on. We distinguish an exact page citation from a citation elsewhere on your website, so you can follow the evidence for the piece of content you're working on.

Build a clearer picture over time

AI answers vary between checks. Ghostart repeats core checks and uses varied wording to show how often your business appears across the answers we've collected. You can inspect the question, AI tool, sample dates and the number of valid answers behind a rate.

When evidence is still building, we label it “early read”. Failed checks, questions still awaiting a sample and Google searches without an AI answer stay separate from answers where your business was absent. That keeps the picture useful as coverage grows and makes gaps in collection visible.

Checks that fit your plan

Core questions give you a consistent set to follow over time. Rotating buyer questions broaden the picture through the month, with both answer sampling and checks of what web research can find. Your dashboard shows when checks last ran and when the next check is due.

• Starter: ChatGPT, Gemini, Perplexity, Google AI Overviews. Core questions are checked monthly.
• Basic: ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Google AI Mode. Core questions are checked weekly. Alerts help you keep up with important visibility changes and accuracy findings.
• Growth: ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Google AI Mode. Core questions are checked weekly. Alerts help you keep up with important visibility changes and accuracy findings.

Compare plans for current question allowances and the features included in each.

Follow the visits AI sends to your website

Connect Google Analytics for a read-only view of sessions attributed to recognised AI sources, engaged sessions and the pages those visitors land on. You can also choose events that matter to your business, such as a completed enquiry or purchase, if your website records them in Analytics.

Reports show their dates, collection time and any reporting limitations. Analytics and Ghostart's referral tracker remain separate sources, so you can see what each recorded. Referral information can be missing, and recorded visits cover only the traffic these sources can identify.

Google Search Console and Bing connections add evidence about how people find your website through search. Those figures describe search activity; the AI checks describe the answers we sampled. Together, they give you more context for your next decision.

Choose useful work and follow later results

Ghostart connects visibility findings to suggested work, so you can review the evidence, decide what to do and keep a record of progress. Later checks help you see how your business appears after that work.

We keep the work and the later observations distinct. AI answers, competing pages and buyer behaviour can all change during the same period, so a later improvement alone doesn't establish what caused it. Mentions, citations, website visits and recorded enquiries or sales each keep their own meaning.

Scores that help you decide what to review

Ghostart's scores summarise checks and highlight areas worth reviewing in your information or writing. They're diagnostic guides, with supporting findings to help you act. They haven't been calibrated to predict the chance of an AI recommendation, and appearing in a sampled answer doesn't guarantee a future appearance.