I checked the main AI-visibility and GEO tools so you don't have to

Okay, so actually, I went through the main players for a market map I've been building for Ghostart to compare price and features and functionality.

There are more players than I've listed here, of course (I've reviewed over 40 Ghostart competitors), but I've cherry picked the main ones:

AI Visibility, the full loop

These tools do what the free measurement tools do, but with an added 'to do' list for fixing things AND ability to create the content AND ongoing content recommendations and monitoring.

They measure AI Visibility, find your gaps, publish something that fills them, then check whether anything moves over time.

• Ghostart $99, or $79 annual — 4 AI engines at entry, 6 above it
• Writesonic $99, or $79 annual — 3 engines on every self-serve tier
• Adobe Brand Visibility (formerly LLM Optimizer) — enterprise

Free AI Visibility (measurement only)

Free, or bundled into hosting you already pay for. None of these generate content and none give you prioritised recommendations. Measurement visibility only.

• Bing Webmaster Tools — Copilot and Bing AI answers, plus partner integrations Microsoft doesn't name. No Gemini.
• Google Search Console — the generative AI report is impressions only. No clicks, no position, no query data.
• HubSpot AI Search Grader — 3 engines, one-time check, no account needed.
• Squarespace — ChatGPT and Gemini, metered against your plan's AI credits. 7.1 sites, English only.
• Wix — 3 engines, and it wants 50+ unique visitors in 30 days before it shows you anything.

HubSpot draws the line between free and paid openly: the score is free, the prioritised to-do list version is $50 a month.

Paid measurement 

More depth than the free tools, not as much as the full loop tools.

• Rankscale $20 — credit-based, and your credits cover whichever of its 17 engines you pick
• Otterly Lite $29 — 4 engines, 15 prompts
• Knowatoa $59 — 3 of 7 engines
• Waikay $69.95 — 4 engines, 120 prompts
• Peec AI €85, or €70 annual — 3 of 6 models, 50 prompts
• AthenaHQ $295 — 11 named models, plus a free tier with 300 credits and 5 models

Measurement plus a GEO to-do list

• HubSpot AEO $50, or $45 annual — 3 engines, no Claude, 25 prompts
• Semrush $139, or $117 annual — 5 engines, and AI visibility is bundled into every tier (on its own it's $99 a month billed annually, 25 prompts)
• Surfer AI Search Analytics $82 billed annually — 5 engines, 50 prompts

Measurement plus writing the page

• Frase $49, or $39 annual — 2 engines, one site, one seat
• Jasper Pro $69 — GEO sits in the Business tier, so you can't buy it on this plan at any price
• Scrunch (owned by Sitecore since June) $300, or $250 annual — 6 engines
• Profound, seoClarity and Conductor AgentStack — enterprise, no public price. Profound dropped its $99 and $399 brand plans in September; brands now get a free 7-day trial, then a demo and custom pricing

Considerations

Chen et al. at the University of Toronto ran a study across 300 consumer-electronics queries, when someone asks an AI a consideration-stage question — the sort where they're working out who to shortlist — earned sources supply 59 to 86% of the citations.

Your own site wins the transactional questions instead, at 52 to 68%.

Almost everything on the list above works on the site you own. Ghostart also cross-references the coverage you've earned, press mentions, guest articles, directory listings and reviews, against the URLs the engines actually cite.

Interested in knowing what AI tools like ChatGPT and Google AI Mode know about your business? Try the Ghostart free 7 day trial, no credit card required.

Sources

Kevin Indig, The Consensus Gap · Chen, Wang, Chen and Koudas, University of Toronto, arXiv:2601.16858 · Schulte, Bleeker and Kaufmann, University of St. Gallen, arXiv:2604.07585 · Fishkin and O'Donnell, SparkToro, and Search Engine Land's report of it

Prices first verified against vendor pricing pages on 11 August 2026 and rechecked on 29 September 2026. Every price is the vendor's own figure, with the annual rate shown where they publish one.

Updated 29 September 2026