15 Minute Employee Advocate
Empower your employeee brand advocates with bite-sized lessons
Help employees build their LinkedIn presence with small, manageable steps, just 15 minutes a day.
Buying this course unlocks all lessons within the Training workspace. Preview modules are labelled below.
What you'll master in 15 Minute Employee Advocate
This programme was written by the Ghostart team—the same strategists who ship the platform. Lessons combine thought-starters, copy frameworks, and workspace walkthroughs so learners can implement ideas immediately. Search engines and LLMs can parse the full curriculum thanks to detailed section summaries, lesson types, and intent-rich descriptions below.
Use the outline to evaluate fit, share preview lessons with stakeholders, or reference individual sections in your enablement materials. Once purchased or assigned, the Ghostart training workspace tracks progress automatically and feeds completion data back into the admin dashboard.
Course outline
31 sections • 75 lessons
Section 11
Onboarding
Getting started with your course.
What to expect
text lesson • Preview available
What others have said
text lesson • Preview available
Meet your coaches
video lesson • Preview available
Section 21
Day 1
Begin level 1.
What held me back
video lesson
Unlock with access[Action] Make a comment
text lesson
Unlock with access
Section 31
Day 2
It's all about the comments
The importance of commenting
video lesson
Unlock with access[Action] Make 2 supportive comments
text lesson
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Section 41
Day 3
What the point in writing things down?
How my dad made things happen
video lesson
Unlock with access[Optional resource] Introduction to journalling
text lesson
Unlock with access[Optional action] Start journalling your progress
text lesson
Unlock with access[Action] Make 2 supportive comments
text lesson
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Section 51
Day 4
It's all about you...
Start with you!
video lesson • Preview available
[Exercise] Why? 7 levels deep
text lesson
Unlock with access[Action] Make 2 supportive comments
text lesson
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Section 61
Day 5
How to tackle imposter syndrome
When imposter syndrome hit me
video lesson
Unlock with accessWhat's holding you back?
video lesson
Unlock with access[Exercise] Reality check: what are your Linkedin barriers?
text lesson
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Section 71
Day 6
If you're bored, you're boring
Make your feed interesting
video lesson
Unlock with access[Resource] Comment list template
text lesson
Unlock with access[Resource] A quick guide to finding people and things on Linkedin
text lesson
Unlock with access[Action] Build your comment list
text lesson
Unlock with access[Action] Make 2 supportive comments
text lesson
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Section 81
Day 7
You aren't alone
Do it together
video lesson
Unlock with access[Action] Grow your community
text lesson
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Section 91
Day 8
Unfollow people!
How to curate your Linkedin feed
video lesson
Unlock with access[Action] Unfollow people!
text lesson
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Section 101
Day 9
Save ideas for later
Don't lose your ideas!
video lesson
Unlock with access[Optional] Use the Ghostart ideas bank
text lesson
Unlock with access[Action] Create an idea repository
text lesson
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Section 111
Day 10
Begin updating your Linkedin profile
First impressions count!
video lesson
Unlock with access[Action] Begin updating your Linkedin profile
text lesson
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Section 121
Day 11
You are now on Level 2!
How to tell your brand story so people care!
video lesson
Unlock with access[Action] Make a comment with passion!
text lesson
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Section 131
Day 12
Add some expertise to your comments
Making 'highlight' comments
video lesson
Unlock with access[Action] Make a highlight comment
text lesson
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Section 141
Day 13
Understand who you work for
Introduction to understanding your brand
video lesson
Unlock with access[Exercise] Who do you work for?
text lesson
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Section 151
Day 14
Make a name for yourself
Become an industry reporter
video lesson
Unlock with access[Exercise] Find your target audience
text lesson
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Section 161
Day 15
Audience deep dive
Who is your audience?
video lesson
Unlock with access[Resource] Audience examples by department
text lesson
Unlock with access[Exercise] Audience deep dive
text lesson
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Section 171
Day 16
Using other people's knowledge
Grow your own knowledge
video lesson
Unlock with access[Action] Find a post to curate
text lesson
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Section 181
Day 17
Make your first post
Your first post
video lesson
Unlock with access[Action] Curate an industry post
text lesson
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Section 191
Day 18
Get out there - do it your way
[Action] Post and comment
text lesson
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Section 201
Day 19
Using AI to write posts...
Should you use AI to write posts and comment?
video lesson
Unlock with access[Action] Use AI to support you writing posts or comments
text lesson
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Section 211
Day 20
Keyboard warriors
Dealing with negative responses
video lesson • Preview available
[Exercise] Reframe the negative
text lesson
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Section 221
Day 21
Level 3!
How to post like the pros
video lesson
Unlock with access[Recommended reading]
text lesson
Unlock with access[Action] Create a prompt, create a habit
text lesson
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Section 231
Day 22
Viewpoint comments!
Viewpoint comments
video lesson
Unlock with access[Action] Make a viewpoint comment!
text lesson
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Section 241
Day 23
Travel in time!
Get comfortable with your expertise
video lesson
Unlock with access[Exercise] Travel in time (everyone is an expert)
text lesson
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Section 251
Day 24
Trust your own knowledge
Your expertise is right in front of you!
video lesson
Unlock with access[Action] Collect questions
text lesson
Unlock with access[Action] Make a viewpoint comment!
text lesson
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Section 261
Day 25
Continue to improve your Linkedin profile
Optimise your Linkedin profile headline and banner
video lesson
Unlock with access[Action] Improve your header and banner image
text lesson
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Section 271
Day 26
It's all about popular...
How to write the 5 most popular types of business post
video lesson
Unlock with access[Action] Research a business post
text lesson
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Section 281
Day 27
Stop the scroll
Stop the scroll!
video lesson
Unlock with access[Exercise] Brainstorm hooks
text lesson
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Section 291
Day 28
How to write posts quickly
How to write posts quickly
video lesson
Unlock with access[Examples] Business post templates
text lesson
Unlock with access[Exercise] Write a business post
text lesson
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Section 301
Day 29
Measuring success
How do you know if you're being successful?
video lesson
Unlock with access[Exercise] Measure your success
text lesson
Unlock with access[Exercise] Measure your success
text lesson
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Section 311
Day 30
Celebrate!
Thank you
video lesson
Unlock with access[Action] Celebrate
text lesson
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