
Ghostart #2 Beyond the beige
A short weekly update for the Ghostart Beta. We’ve set the launch date for Ghostart to Friday November 14, with the waitlist getting access on Friday 7...

Nigel Jay Cooper
Founder of Ghostart Platform. Helping professionals develop authentic LinkedIn presence for career growth and brand awareness.
A short weekly update for the Ghostart Beta.
We’ve set the launch date for Ghostart to Friday November 14, with the waitlist getting access on Friday 7 November.
We're considering expanding the Beta also, so watch this space.
Thanks gain for all the positive feedback so far and for logging and bugs and fixes as you find them.
Quick wins
Content atomiser
We’ve had great feedback on this feature so far. If you haven’t used it yet, it’s a great tool for breaking your long form content (blog articles, long posts, featured articles etc) into a range of smaller atomised pieces of content. You’ll find this on the ‘ideas bank’ page - click ‘add idea’ and choose ‘content atomiser’.
Email ideas
You know when you see a post, a website, an image and you think ‘Oh, that’ll make a great Linkedin post’? You can email yourself notes, an image, the link to the page and it will automatically create this as a post idea in your ideas bank. Got to the Ideas bank page to generate and find your unique email address.
Your brand book
When you’ve completed all the exercises in ‘Build your voice’ you can generate your ‘brand book’… this tells you what unique things you bring to the table, your brand essence, your audience and their needs as well as the key things about your voice. Note: Ghostart uses all of this as background when creating ideas or draft posts for you also.
Improvements log
Here’s what’s been fixed this week based on your feedback:
Ideas bank (AI ideas generation) - system successfully using all insights data to generate ideas (x5 at a time) but was overly suggesting personal story ideas. Status: fixed algorithm to only suggest ‘1’ personalised story out of 5 suggestions.
Content atomiser - can we add option to add a ‘category’ to atomised content at point of creation? Status: in progress
Progress page - Scheduled posts that have been successfully shared aren’t showing up on the ‘your streak’ calendar (posts shared directly are). Status: fixed
A handful of there Ghostart100 haven’t logged in and/or done any exercises yet: your 3 months on the Unlimited plan is live and waiting but if you’ve changed your mind and no longer want to be part of the beta, just reply to this email and we’ll free up your spot for someone on the waitlist.
As ever, feel free to drop us a note at team@ghostart.io or email Nigel or Andrew directly if you prefer.
Thanks again for being part of the Ghostart Beta!
Connect with me on LinkedIn | Ghostart Platform
Related topics
View all
30 January 2026
Read →Stop Writing Beige: Why Hedging Language Kills Your Content
Discover why phrases like 'I could be wrong, but...' weaken your writing. Learn to write with confidence and avoid boring, AI-generated content.

26 January 2026
Read →Stop Writing Beige Posts: Why Over-Explaining Kills Content
Discover why hedging and over-explaining makes your content forgettable. Learn to write confident posts that readers actually want to engage with.

24 January 2026
Read →Why AI Writing Lacks Soul: The Hidden Cost of Safe Content
AI writing saves time but strips away personality and opinion. Discover why authentic, risky content beats safe AI-generated posts for real connection.

1 January 2026
Read →Top 13% Cursor User: 10B Tokens & AI Consultancy Success
Discover how one AI consultant used 10 billion tokens to build custom platforms and LinkedIn tools. Learn about AI business transformation in 2025.