Become one of the businesses
AI recommends.
When customers ask AI who to use, is your business in the answer?
Ghostart shows you where AI recommends your business — and what to do where it doesn't.
No account required.
Launching 6 October 2026. Join the waitlist
Your customers are asking AI
Ask AI who to use.
More customers are using AI to research businesses, compare their options and decide who to buy from.
You might not like the answer.
But you should know what it is.
If AI recommends somebody else, you may never know that customer existed.
Check your business freeThe Ghostart solution
But seeing the gaps is only the start.
Ghostart doesn't just show you where you're visible — and where competitors appear instead.
It finds the gaps and shows you what to work on next.
From improving your website and content to strengthening your expertise and the external sources AI relies on, Ghostart helps you decide what deserves attention first.
Turn expertise into content
Turn what your business knows into something worth finding.
Your business knows things AI can't invent.
The experience of your founders. The knowledge of your specialists. The questions your customers ask. The examples, evidence and opinions that come from actually doing the work.
Ghostart helps turn that expertise into useful content in your own voices — rather than adding more generic AI content to the internet.
Human. Specific. Worth citing.
The Beige-ometer scores your content for Craft and Cite — then shows you where it's becoming generic, abstract or unsupported and helps you improve it.
Click into a score to see what's weakening the content, examples from your writing and practical ways to make it stronger.
The aim isn't simply to create more content.
It's to create something worth finding.
How Ghostart works
Everything you need to build your AI visibility.
- 01
Understand what's holding you back
See who's appearing instead, what sources are influencing the answers and where your biggest gaps are.
- 02
Know what to do next
Ghostart shows you what to work on first — from improving your website and content to strengthening the external sources AI relies on.
- 03
Create and publish what's needed
Turn what you and your people know into useful content in the right voices and formats — then get it out into the world.
- 04
Measure. Learn. Improve.
Keep testing the questions that matter, see what’s changing, find new gaps and know what to work on next.
Your AI visibility doesn't stop at your website.
AI can encounter your business in many places — through your website, your people, reviews, directories, articles, independent coverage and other public sources.
Ghostart helps you understand that wider presence and identify where strengthening it could help AI find and recommend your business.
- Your website
- Your people
- Reviews
- Directories
- Coverage
- Other sources
Built on decades of experience
We've been helping businesses turn expertise into useful content for more than a decade.
Long before AI visibility became a category, we were helping people inside organisations turn what they know into useful, human content.
That experience is now built into Ghostart.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Andrew Seel — 25+ years building digital businesses, platforms and programmes.
Nigel Jay Cooper — bestselling author, technologist and former Channel 4 writer and editor.
The thinking behind Ghostart
Beyond the beige.
Generic business content was a problem before generative AI.
Now there's a lot more of it.
We've spent years exploring what makes business content useful, distinctive and worth paying attention to — and what makes it disappear into the beige.
That thinking led to The Beige Code, our book about why so much professional content becomes forgettable, and Beyond the Beige, our summit exploring how businesses can communicate with more substance and humanity.
It's also built into Ghostart — particularly the Beige-ometer.
Start building your AI visibility.
For one person getting a business into AI answers.
For a small team that wants its experts in the work.
For a company publishing through many voices.
Launch pricing — Ghostart opens 6 October 2026. Join the waitlist and get free AI visibility checks on your site until then.
See where you stand.
Check your business free.
See where AI recommends you, where competitors appear instead and what to work on next.
Check your business freeNo account required.
Common questions
What is AI visibility?
AI visibility is how often and where your business appears when people ask AI tools questions related to what you do, the problems you solve and the products or services they are looking for.
What is GEO?
GEO stands for Generative Engine Optimisation. It's commonly used to describe work intended to improve how a business or its content appears in answers generated by AI tools.
Ghostart focuses on the outcome: helping your business become more visible and recommendable in AI answers.
What is AEO?
AEO stands for Answer Engine Optimisation. It's another term commonly used for improving the chances of your business or content appearing in answers produced by search and AI tools.
You'll see AI visibility, GEO and AEO used in slightly different ways. We use AI visibility because it describes the outcome businesses actually care about: customers finding you when they ask.
Does Ghostart replace SEO?
No. Good SEO still matters. Ghostart focuses specifically on how your business appears across AI answers and the work that could strengthen that visibility.
Which AI platforms does Ghostart check?
Ghostart checks your visibility across major AI platforms, including ChatGPT, Claude, Gemini, Perplexity and Google's AI experiences.
Can Ghostart guarantee that AI will recommend my business?
No — and we'd be wary of anyone who says they can.
AI answers vary, and no business can control what an AI tool chooses to recommend. Ghostart gives you evidence about where you appear, where you don't and what you can work on to strengthen your visibility.